Specific Features of Internet Startup

The Internet has facilitated the creation of new startups with better measurement, greater customisation, rapid innovation and more awareness of market design. By analysing Internet markets in relation to technologies (often the source of the creation of new markets), distinctive characteristics can be noted in internet startups. These are specific features that distinguish them from traditional markets and can be summarised as the following:

  • Scalability (in terms of incremental returns);
  • Customisation (understood as matching users with opportunities);
  • Potential for Innovation (in terms of new products, new BMs etc.);
  • Measurability.